āOh, Iām glad I caught you. Would you mind just swapping this image file into the design, It should only take a couple of minutes.ā
How many times a day do you receive something similar to this from your clients?Ā It all sounds so innocent. So reasonable. But I would argue that dealing with these r...
This year Iāve got the huge privilege of being one of the PRINTING United Expo All StarsĀ and the funny thing is, itās actually my first time ever attending! Iāve heard so many people in the industry talk about how itās the one event you just canāt miss, and now I finally get to see it for myself.
...Between managing staff holidays, emails, and firefighting, a coaching client this week hadn't made space in their diary for the deep work their business needed.
We fixed that in 10 minutes: a weekly 2-hour focus sprint, away from the office.
No phones. No distractions. Just progress. Sound simpl...
Issue #1: Staying Front of Mind ā and Why It Matters More Than Ever
š§ They Didnāt Leave⦠They Just Forgot You
I spoke with a coaching client this week who lost a customerānot due to poor service or pricing, but because the client simply forgot about them.
In the rush of a deadline, the customer...
As a business owner, you canāt expect your company to grow if the people powering it are stuck in the same day-to-day routine and feel undervalued. Disengagement and high turnover often stem from a lack of investment in staff development. When you make learning part of your culture, you empower your...
This was one of my biggest weaknesses when I ran my print company. Let's face it, it's easy to get caught up in the day-to-day. Getting quotes out the door, hitting deadlines, keeping on top of emails, staff calling in sick, and customers turning up unannounced. Before you know it, the week has gone...
Most print business owners I meet are incredibly good at what they do. You know how to produce stunning results, hit impossible deadlines, fix breakdowns on the fly, and win clients with a quick turnaround.
But hereās the bit no one warns you about: Being great at print doesnāt mean youāre ready to...
It's an issue I come across far too often with the print business owners I work with, and I do not doubt that many of you reading this today experience the same. What does your to-do list look like?
New ideas. Follow-up with clients. Order stock. Sort out an equipment issue. Write a job description...
Marketing is something we all know is essential for our print business to grow. We need to stand out in a very crowded marketplace and win those ideal clients I often speak about. The ones who return time and time again and recommend us to other people. The challenge I witness many print company own...
The majority of clients I work with, run a mile at the very mention of cold calling. Let's be honest, nobody enjoys it, well there might be a select few! But the truth is, if you want to build a successful printing business, it matters!Ā
- Direct Connection - It allows you to speak to potential cli ...
One of the biggest surprises I've realised since I started print coaching is just how much time I spend with my clients discussing HR related issues. Running a print business isn't just about sales, marketing, finances, systems and processes. It's also about the people behind the scenes, the team th...
Article written for Print Monthly Magazine
Letās face it, running a print business can be highly competitive so itās important to understand the needs and expectation of our customers. From my own experience with the businesses I work with, using customer surveys is only something around 80% of com...