Issue #1: Staying Front of Mind — and Why It Matters More Than Ever
🧠They Didn’t Leave… They Just Forgot You
I spoke with a coaching client this week who lost a customer—not due to poor service or pricing, but because the client simply forgot about them.
In the rush of a deadline, the customer...
Often, the content I create for this Daily Tips newsletter comes from the challenges I witnessed that week, and over these past few days, this has been an issue I've seen raise its head more than a couple of times. Disgruntled teams, switching off, not feeling valued. Poor communication from the lea...
This was one of my biggest weaknesses when I ran my print company. Let's face it, it's easy to get caught up in the day-to-day. Getting quotes out the door, hitting deadlines, keeping on top of emails, staff calling in sick, and customers turning up unannounced. Before you know it, the week has gone...
Most print business owners I meet are incredibly good at what they do. You know how to produce stunning results, hit impossible deadlines, fix breakdowns on the fly, and win clients with a quick turnaround.
But here’s the bit no one warns you about: Being great at print doesn’t mean you’re ready to...
It's an issue I come across far too often with the print business owners I work with, and I do not doubt that many of you reading this today experience the same. What does your to-do list look like?
New ideas. Follow-up with clients. Order stock. Sort out an equipment issue. Write a job description...
Marketing is something we all know is essential for our print business to grow. We need to stand out in a very crowded marketplace and win those ideal clients I often speak about. The ones who return time and time again and recommend us to other people. The challenge I witness many print company own...
The majority of clients I work with, run a mile at the very mention of cold calling. Let's be honest, nobody enjoys it, well there might be a select few! But the truth is, if you want to build a successful printing business, it matters!Â
- Direct Connection - It allows you to speak to potential cli ...
One of the biggest surprises I've realised since I started print coaching is just how much time I spend with my clients discussing HR related issues. Running a print business isn't just about sales, marketing, finances, systems and processes. It's also about the people behind the scenes, the team th...
Article written for Print Monthly Magazine
Let’s face it, running a print business can be highly competitive so it’s important to understand the needs and expectation of our customers. From my own experience with the businesses I work with, using customer surveys is only something around 80% of com...
As professionals in the printing industry, we often focus on operations, sales, and technology—but one key driver of success is often overlooked: the company we keep. The conversations we have, the energy we share, and the support we receive from those around us play a pivotal role in our personal a...
Over the last year, I've seen a significant rise through my coaching relationships with people in our Industry being diagnosed with ADHD. For those affected, it's been an eye opener to understand why they behave the way they do and from my own perspective, it's caused me to change my coaching style ...
As a Print Coach, I've had countless conversations with print business owners about the challenges they face, not just in business but in life in general. One of the most common struggles is managing the expectations we have of the people closest to us. It can be a sensitive subject, but a crucial o...