Keeping your clients, your value, and your voice front and centre

Issue #1: Staying Front of Mind — and Why It Matters More Than Ever

🧠 They Didn’t Leave… They Just Forgot You

I spoke with a coaching client this week who lost a customer—not due to poor service or pricing, but because the client simply forgot about them.

In the rush of a deadline, the customer Googled the product they needed and ordered from whoever showed up. It wasn’t personal. It was just easy.

This happens far too often in our industry. Not because we’re bad at what we do—but because we don’t stay visible enough.
Being brilliant isn’t enough if you’re invisible.

So how do you stay front of mind?

• Send useful emails (not just promos).

• Post on social (even if engagement feels low).

• Offer valuable resources to remind people you solve problems.

Simple reminders like, “We’re still here—and here’s something that might help you,” can go a long way in keeping your customers loyal.

New Podcast: Mark Bidewell of BISON on Culture, Curiosity, and Print That Matters

In this week’s Printerviews episode, I sat down with Mark Bidewell, Managing Director of BISON. What a conversation!

We talked about:

• Breaking free from the commodity trap

• Building a consultative print business

• Practical approaches to sustainability

• How storytelling and creativity drive better results

• Engaging the next generation in our industry

Mark’s insights into growth, diversification, and team culture are gold. If you want to build a print business that’s more than just “ink on paper,” this episode is a must-listen.
🎧 Listen here

When a Quote Isn't Just a Price

When someone requests a quote, they’re not just asking for numbers.

They’re really asking:

• Can you help me solve a problem?

• Do you get what we’re trying to achieve?

• Can I trust you?

If you’re only replying with a price, you’re missing a chance to stand out.

A better approach:
✅ Ask one thoughtful question
✅ Suggest something they might not have considered
✅ Show you care about the outcome, not just the order

That’s what builds trust. And trust builds repeat business.

Better Bait = Better Leads

Want more high-quality leads? It starts with better lead magnets.

Forget the generic “Download our brochure.”
Start with value tailored to your audience.

Example:
🎯 Targeting hospitality clients?
Offer a downloadable PDF titled “Top 10 Print Products Driving ROI in the Hospitality Sector Right Now.”

That’s specific, valuable, and action-driven. And it turns cold interest into warm leads.