Why Surrounding Yourself with Like-Minded People is Essential

As professionals in the printing industry, we often focus on operations, sales, and technology—but one key driver of success is often overlooked: the company we keep. The conversations we have, the energy we share, and the support we receive from those around us play a pivotal role in our personal and professional growth.

This idea hit home for me over Christmas. Like many of us during the holiday season, I had the opportunity to reconnect with friends. As usual, I asked them about their work, their projects, and their goals, showing genuine interest in their endeavors. But as the conversations unfolded, I noticed a familiar pattern: my enthusiasm for their achievements was not reciprocated. My professional passions and accomplishments barely registered on their radar. While I value these friendships for many reasons, this experience reaffirmed the importance of surrounding myself with people who share similar goals and aspirations. 

Here’s why it’s crucial to align your inner circle with your professional journey:

1. Shared Goals Create Mutual Motivation

When you’re surrounded by individuals striving toward similar objectives, the energy becomes contagious. Conversations evolve into brainstorming sessions, where ideas are refined, challenges are addressed, and solutions are uncovered. For those of us in the printing industry—where innovation and adaptability are key—these exchanges can lead to breakthroughs. Shared goals foster an environment where everyone is invested in each other’s success.

2. Validation and Understanding Build Momentum

Discussing industry challenges with someone who understands the nuances of your work provides a sense of validation that outsiders often can’t offer. When surrounded by people who “get it,” you’re more likely to feel encouraged and less likely to second-guess yourself.

3. Accountability Drives Progress

Being part of a community that shares your aspirations creates an accountability system. Whether it’s a mastermind group, a mentor relationship, or a peer network, regularly engaging with like-minded individuals ensures you stay on track. In contrast, when surrounded by those uninterested in your goals, it’s easy to become complacent or feel isolated in your journey.

4. Inspiration Fuels Growth

When you interact with forward-thinking people with similar passions, their energy sparks new ideas and inspires you to push boundaries. Surrounding yourself with ambitious people encourages you to aim higher and think bigger.

Taking Action: Building Your Support Network

The realisation that some relationships may not align with your professional journey doesn’t mean you need to sever ties—it simply underscores the need to diversify your network. Here are a few ways to cultivate meaningful connections:

• Join Industry Associations: Networking events and memberships in printing industry groups can connect you with professionals who understand your challenges and opportunities. We're lucky enough in our Industry with a plethora of associations to choose from and I for one and met some great people in particular from FESPA UK and the BSGA. 
• Engage on Social Media: Platforms like LinkedIn provide opportunities to connect with leaders and peers in your area.
• Participate in Mastermind Groups: These focused groups bring together individuals with similar goals to share ideas, challenges, and solutions. It would be remiss not to mention Print Mastermind in this category but there are also plenty of others out there to choose from. 

For those of us in the printing industry, creating and maintaining these connections isn’t just beneficial—it’s essential. By surrounding yourself with like-minded individuals, you’ll unlock new levels of growth, innovation, and success.