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Staying On Top Of Your Finances

finance print coaching printing industry Jun 06, 2025

This was one of my biggest weaknesses when I ran my print company. Let's face it, it's easy to get caught up in the day-to-day. Getting quotes out the door, hitting deadlines, keeping on top of emails, staff calling in sick, and customers turning up unannounced. Before you know it, the week has gone by without checking to see how your business is actually performing.

Here's the harsh reality, though. You can't make smart decisions in the dark. You don't need to be an accountant, you just need to have the right mechanisms in place, whether the work is done by you or by someone else. It was never my strong point, so I ended up bringing someone else in who could do it for me.

It is your responsibility, however, to make sure the work is being done, and you do need a simple way to check in daily. Even if it's just for 5-10 minutes to answer questions like:

  • Are we profitable this week?

  • How much cash is in the bank?

  • Are we hitting our sales targets?

  • What's overdue or falling behind?

The one thing I found when I did get on top of this was that by having that real-time visibility of my finances, I felt more in control, more confident, and able to make decisions for the business based on real-time data, not just finger-in-the-air assumptions. And if you need to correct the course, you can do so before you have any problems on your hands.

I have the benefit of working with dozens of printing businesses at any one time, and I know this is a problem for many. They've got a backlog of things to get processed, or they're waiting for their accountant or bookkeeper to send them an update.

What I do see is that the businesses thriving in our Industry just now are the ones who are 100% on top of their finances. The best business decisions are not made once a quarter, they're made in real time, based on what's happening right now.

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