Marketing is something we all know is essential for our print business to grow. We need to stand out in a very crowded marketplace and win those ideal clients I often speak about. The ones who return time and time again and recommend us to other people. The challenge I witness many print company own...

The majority of clients I work with, run a mile at the very mention of cold calling. Let's be honest, nobody enjoys it, well there might be a select few! But the truth is, if you want to build a successful printing business, it matters! 

• Direct Connection - It allows you to speak to potential cli
...

One of the biggest surprises I've realised since I started print coaching is just how much time I spend with my clients discussing HR related issues. Running a print business isn't just about sales, marketing, finances, systems and processes. It's also about the people behind the scenes, the team th...

Article written for Print Monthly Magazine

Let’s face it, running a print business can be highly competitive so it’s important to understand the needs and expectation of our customers. From my own experience with the businesses I work with, using customer surveys is only something around 80% of com...

As professionals in the printing industry, we often focus on operations, sales, and technology—but one key driver of success is often overlooked: the company we keep. The conversations we have, the energy we share, and the support we receive from those around us play a pivotal role in our personal a...

Over the last year, I've seen a significant rise through my coaching relationships with people in our Industry being diagnosed with ADHD. For those affected, it's been an eye opener to understand why they behave the way they do and from my own perspective, it's caused me to change my coaching style ...

As a Print Coach, I've had countless conversations with print business owners about the challenges they face, not just in business but in life in general. One of the most common struggles is managing the expectations we have of the people closest to us. It can be a sensitive subject, but a crucial o...

Article written for November 24 Issue of Print Monthly Magazine

In my years of coaching within the printing Industry, a challenge I see many business owners face, and in fact, I’ve helped many overcome, is knowing when the right time is to expand the team. The timing of this can play a huge role in...

Article written for Print Monthly Magazine

This month I wanted to shed some light on an everyday issue I witness within the printing industry, conflict between printing companies and their trade suppliers. I’m very fortunate to have sat on both sides of the fence and I guess the aim of writing this...

Up until a couple of weeks ago, I'd never even heard of the TV Show Ted Lasso. I'd been listening to a radio show where the presenter who'd also just discovered it was touting it as one of the best programs he'd ever seen. Curious to see what it was all about, I started on episode 1 that evening and...

 Article written for Printwear & Promotion Magazine

In this month’s issue of Printwear & Promotion, I wanted to share with you some

ideas to consider that will give you a competitive advantage over your competitors

and hopefully plant some seeds about how you approach your sales and marketing.

 ...

Success in selling print is often measured by the ability to close deals and generate sales revenue however, amid the pursuit of profit, the significance of ethical selling can sometimes be overshadowed. As a business coach here in the printing industry, I emphasise to print business owners that eth...