Itâs the start of February. The press room is quiet. The phones aren't ringing off the hook like they were in November. You check the bank balance, and it looks a fair bit leaner than it did before the Christmas break.
For a lot of print owners, this is 'squeaky bum time'.
But here is the hard tru...
Every business has things it cannot control. Suppliers fail to deliver on time. Couriers miss collections. Systems break down at the worst possible moment. These are the all-too-common realities of running a print or signage business. Great leadership is recognising exactly where responsibility ends...
I hear this all the time in my coaching sessions. An owner tells me they have a process for quoting or production, but when I look closer, it turns out the team only follows it when it is convenient. If you do not enforce your processes, you do not actually have a system. What you have are preferenc...
I have always believed that simple, honest communication will beat clever copywriting every day of the week. And hereâs whyâŚ
We live in a world where everyone tries to be too polished. We are constantly bombarded with complex marketing funnels, over-engineered sales scripts, and emails that sound a...
I often see business owners trying to hit the ground running at the start of the new year. But for many print companies, that is just a recipe for a messy February.
I get it. You are refreshed and eager to start the new year with new goals, new projects, and a pile of fresh ideas. But are you about...
As we approach a time when most people can enjoy some much-needed rest, itâs worth reflecting on the causes of burnout throughout the year.
I find that most business owners donât burn out because of the workload. They burn out because of the noise of constant interruptions and the never-ending stre...
Do you ever look at your team and wonder why they don't seem to care about the sales figures as much as you do?Â
It is a common frustration for business owners. You are obsessing over the monthly target, checking the bank balance, and losing sleep over the pipeline. Meanwhile, your team seems to cl...
It is 10:30pm. You are sitting on the sofa, trying to unwind after a long day at work when your phone buzzesâŚ
You canât resist a look, and as usual, it is a client. They have a quick question about an installation or a quote. The question for you is, do you answer it?
For many of my clients, and I...
Youâve spent hours crafting the perfect newsletter. Youâve obsessed over the subject line. Youâve tinkered endlessly with the layout. But when you eagerly check your stats the next morning, hoping to see thousands of engagements, are you too often disappointed?
While you focus all your energy on ma...
In my previous blog, I discussed those sneaky âquick tweaksâ that chip away at your profit. The two-minute design changes that actually take twenty. But hereâs the thing. If youâre not tracking those minutes, youâre probably losing money in areas you havenât even noticed yet.
And what is one of the...
Here's something that I bet sounds familiar to many of you.
You're doing all the things youâre told to do. You're networking every week. You're posting regularly on social media. You even have people coming up to you saying, âI see you everywhere.â
You've got loads of exposure... but exposure does...
âOh, Iâm glad I caught you. Would you mind just swapping this image file into the design, It should only take a couple of minutes.â
How many times a day do you receive something similar to this from your clients? It all sounds so innocent. So reasonable. But I would argue that dealing with these r...