It's no secret that "Word of Mouth", or referral business, is one of the most effective ways to bring in new customers while simultaneously strengthening relationships with your existing customer base. But even though it is extremely powerful and virtually free, very few print business owners use...

So often we don't utilize one of the most persuasive selling components in our marketing materials - the words of our own customers. Many of you will have amazing testimonials but never use them for the fear they sound too braggy or self-promotional but that's exactly why you should be using...

Nobody likes to fail and certainly wants to admit it but for me, failing is what leads us to be more successful. I've failed way more times than I'd like to admit but if you research any of the well-known entrepreneurs, you'll likely discover that they too have failed many times also. 

I've...

Even after doing all your target market analysis and creating your client avatar, some people will still say NO to your products and services. The reasons are numerous – ranging anywhere from the price is not affordable to not understanding the benefits you’re offering – but...

Social Media isn’t everyone’s cup of tea. We’re all told we should be on Facebook, Linkedin, Twitter, Instagram etc. but do we really know why?

I’ve heard the following statements so many times. “Social Media doesn’t work for my business” or “I...

Salespeople are sadly categorized as pushy, dishonest, and in some cases sleazy. It's unfair, isn't it?

Selling should always be about helping your customer. As a good salesperson you must listen to your client's needs, then demonstrate how you can help service their requirements.

Here are 8...

Having both hosted and attended hundreds of networking events over the years, it still never ceases to amaze me how badly some people approach business networking, but if done properly it can do wonders for your business.

I’ve put together some tips based on my own experiences which I hope...