It’s something we all know we should do, yet many of us shy away from attending networking events due to lack of time or from the fear of stepping into presumptuous stuffy rooms with clique business people. In truth though, printing companies traditionally will always do very well from networking. E...

Like many of us did during the pandemic, whilst there were many sad outcomes around the world,
there were also some things that happened that brought joy to our lives. Everything slowed down,
we got to spend more time with friends and family and if you are anything like me, you took time to
reflect on ...

As a print business, offering discounts to customers can be an effective way to drive sales, build customer loyalty, and attract new customers. However, there are both pros and cons to offering discounts, and it’s important to consider these carefully before deciding whether or not to implement a di...

As a print business owner, it can be difficult to separate your personal life from your professional life. The boundaries can often become blurred, and the stress of running a business can seep into your personal relationships. However, it's important to create a balance between your work and person...

Sales scripts are a double edged sword. On one hand, they can help you present your selling
points and sales rebuttals in an organised, strategic way. Used incorrectly, however, they can
undermine your sales effectiveness and actually cause you to lose sales.

Here’s a caveat worth considering: Althou...

An important part of success in life is having the ability to lead. It is important that we not only are able to lead others but be willing to lead ourselves. Nobody succeeds in life by simply following others. Sometimes we must create a new path for ourselves. 

Being a good leader is more than sim...

When marketing your print products or service, you need to have a firm understanding of your audience, the message you want to deliver, the offer you're willing to make, and the optimal timing of your marketing campaign. 

Too often, I see businesses make costly mistakes that result in poor performa...

Accomplishing Any Goal is just 5 Easy Steps away:

1. Establish a definite date - Set your goals in reverse. Pick a date of completion and
work backward. Ex. Set a goal for the end of the month and then set short-term
goals for each day through the end of the month. This way you are setting short
and l...

Would you like to start being more productive? Want to stop wasting precious time and move your projects forward to completion. This article will focus on how to be more productive from here on in. 

The key to becoming more productive with your time is to concentrate your efforts on the task at han...

I think one of the positive things to come from the Covid-19 Pandemic is giving businesses better insight into the benefits of working from home. Yes, it invokes the vision of freedom, but actually what it has done in most cases is allow businesses to continue trading and in some circumstances shown...

It's no secret that "Word of Mouth", or referral business, is one of the most effective ways to bring in new customers while simultaneously strengthening relationships with your existing customer base. But even though it is extremely powerful and virtually free, very few print business owners use it...

So often we don't utilize one of the most persuasive selling components in our marketing materials - the words of our own customers. Many of you will have amazing testimonials but never use them for the fear they sound too braggy or self-promotional but that's exactly why you should be using them. S...