Article written for November 24 Issue of Print Monthly Magazine

In my years of coaching within the printing Industry, a challenge I see many business owners face, and in fact, I’ve helped many overcome, is knowing when the right time is to expand the team. The timing of this can play a huge role in...

Article written for Print Monthly Magazine

This month I wanted to shed some light on an everyday issue I witness within the printing industry, conflict between printing companies and their trade suppliers. I’m very fortunate to have sat on both sides of the fence and I guess the aim of writing this...

Up until a couple of weeks ago, I'd never even heard of the TV Show Ted Lasso. I'd been listening to a radio show where the presenter who'd also just discovered it was touting it as one of the best programs he'd ever seen. Curious to see what it was all about, I started on episode 1 that evening and...

 Article written for Printwear & Promotion Magazine

In this month’s issue of Printwear & Promotion, I wanted to share with you some

ideas to consider that will give you a competitive advantage over your competitors

and hopefully plant some seeds about how you approach your sales and marketing.

 ...

Success in selling print is often measured by the ability to close deals and generate sales revenue however, amid the pursuit of profit, the significance of ethical selling can sometimes be overshadowed. As a business coach here in the printing industry, I emphasise to print business owners that eth...

It’s something we all know we should do, yet many of us shy away from attending networking events due to lack of time or from the fear of stepping into presumptuous stuffy rooms with clique business people. In truth though, printing companies traditionally will always do very well from networking. E...

Like many of us did during the pandemic, whilst there were many sad outcomes around the world,
there were also some things that happened that brought joy to our lives. Everything slowed down,
we got to spend more time with friends and family and if you are anything like me, you took time to
reflect on ...

As a print business, offering discounts to customers can be an effective way to drive sales, build customer loyalty, and attract new customers. However, there are both pros and cons to offering discounts, and it’s important to consider these carefully before deciding whether or not to implement a di...

As a print business owner, it can be difficult to separate your personal life from your professional life. The boundaries can often become blurred, and the stress of running a business can seep into your personal relationships. However, it's important to create a balance between your work and person...

Sales scripts are a double edged sword. On one hand, they can help you present your selling
points and sales rebuttals in an organised, strategic way. Used incorrectly, however, they can
undermine your sales effectiveness and actually cause you to lose sales.

Here’s a caveat worth considering: Althou...

An important part of success in life is having the ability to lead. It is important that we not only are able to lead others but be willing to lead ourselves. Nobody succeeds in life by simply following others. Sometimes we must create a new path for ourselves. 

Being a good leader is more than sim...

When marketing your print products or service, you need to have a firm understanding of your audience, the message you want to deliver, the offer you're willing to make, and the optimal timing of your marketing campaign. 

Too often, I see businesses make costly mistakes that result in poor performa...