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Episode 14 - Rob Henry of LDM

Summary

In this episode, Colin interviews Rob Henry of LDM, a door drop specialist company. They discuss Rob's background, the growth of LDM, the challenges they faced, and the impact of COVID-19 on their business.

They also talk about the importance of pivoting, the benefits of flexible working, and finding a work-life balance. LDM's success led them to win the Best Door Drop Marketing Specialist of the Year award. In this conversation, Colin discusses the importance of recognising and celebrating the hard work of his team. He shares examples of how his company rewards and motivates employees, such as cash bonuses and team outings.

They also discuss the unique aspects of their door drop distribution service, including GPS tracking and targeted campaigns. Colin emphasises the value of print marketing in a digital age and the need for ongoing support and education in the industry. He also shares his experience of applying for The Apprentice and the rigorous audition process.

Takeaways

  • LDM is a door drop specialist company that provides hybrid distribution through both Teams and Royal Mail.
  • Rob Henry started LDM after working in digital marketing and initially offering leaflet distribution as an add-on service.
  • The company experienced ups and downs and had to make changes to streamline operations and improve profitability.
  • COVID-19 was a turning point for LDM as they pivoted and became a national company, offering GPS tracking for door drop campaigns.
  • Flexible working and a good work-life balance have been key factors in LDM's success.
  • LDM won the Best Door Drop Marketing Specialist of the Year award. Recognizing and celebrating the hard work of your team is important for motivation and morale.
  • Cash bonuses and team outings are effective ways to reward employees.
    Door drop distribution offers the advantages of GPS tracking and targeted campaigns.
  • Print marketing can be more effective than digital marketing in terms of visibility and engagement.
  • Ongoing support and education are crucial in the print industry.
    The audition process for The Apprentice is rigorous and challenging.

Chapters

00:00 Introduction and Sponsor
01:17 Rob Henry's Background and Role in LDM
02:12 The Growth of LDM and Rob's Transition from Digital Marketing
07:21 Challenges Faced by LDM and the Importance of Making Changes
11:38 Pivoting and Adapting to COVID-19
17:40 The Benefits of Flexible Working and Work-Life Balance
24:24 LDM's Success and Winning an Award
25:16 Recognizing and Celebrating Your Team's Hard Work
28:05 Effective Employee Rewards: Cash Bonuses and Team Outings
29:46 The Advantages of Door Drop Distribution
33:27 The Power of Print Marketing in a Digital Age
35:01 The Importance of Ongoing Support and Education in the Print Industry
44:27 The Rigorous Audition Process for The Apprentice