This mini-course on cold calling techniques for print professionals emphasises the importance of stepping out of comfort zones to build relationships and grow businesses. It covers strategies for overcoming fear and rejection, structuring calls effectively, asking the right questions, understanding client needs, handling objections, tracking performance, and closing deals. The course encourages persistence and highlights that success in sales is a numbers game, requiring consistent effort and a focus on providing value to clients.

(Video 24 minutes)